Image: Liu Tangzhi, President of the China Electronic Video Industry Association

Shi Huikang, Deputy Director of the Department of Electronic Information of the Ministry of Industry and Information Technology, addressed the conference. He pointed out that driven by the digital economy, with the rapid development of information technology such as the Internet, the Internet of Things, 5G and artificial intelligence, digital television has evolved into the main direction of scientific and technological innovation and Technological convergence in the field of information technology. The Ministry of Industry and Information Technology attaches great importance to the high-quality development of the digital television industry and has issued multiple policies. Based on the current situation and problems, Deputy Director Shi made three judgments on the future development trend of television: first, television will still be the main information display terminal of the family in the future, and play an important role in the Home automation scene; The second is the accelerated popularization of intelligent and ultra high definition television, the diversified development of content presentation forms, and high-end products as market breakthroughs; The third is that display technology will coexist in multiple routes for a period of time in the future, and the form of future television will once again undergo transformation.

图：工业和信息化部电子信息司副司长 史惠康

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Zhang Shaoyong, Vice President of TCL Industry and CEO of TCL Electronics, delivered an opening keynote speech titled "Leading the New Development of the Display Industry with Large Screen Television". He said that although mobile phones have compressed the Lebensraum of many digital products, TV has always occupied the position of home entertainment center. Compared to mobile phones, large screen televisions are more in line with the diverse needs of households, and "large screen+home scenes+ultimate sound and picture" is the core development direction of the television industry in the future. At the same time, he explained to the on-site audience how to scientifically select a large screen size. From a technical perspective, Mini LED has a long lifespan, high brightness, and better HDR effect, making it one of the mainstream display technologies for large screens in the future. TCL has mastered the core leading technology of Mini LED and has comprehensively laid out the entire product line of 98 inch large screen televisions. In the future, TCL will continue to promote the healthy development of the industry through the strategy of large screens and Mini LEDs.

Image: Zhang Shaoyong, Vice President of TCL Industry and CEO of TCL Electronics
Dr. Shao Xibin, senior vice president and chief product officer of BOE (BOE Technology) Group, published the theme report of "Image driven, high-end leading". He said that, affected by the COVID-19 and the international political and economic situation, the current market demand is shrinking, consumption is weak, the shipment of major mainstream display products has negative growth, and the shipment of TV panels and complete machines has continued to decline. However, in sub sectors such as ultra large, 8K, Gaming, OLED, etc., the market is expected to continue to grow, accelerating the development of TV products towards high-end direction. For many years, BOE Technology has been adhering to the development concept of respecting technology and adhering to innovation. It has systematically laid out an innovation system for the whole process of R&D, pilot test and product development, achieved fruitful results, and released the first technology brand in China's semiconductor display field. Dr. Shao also focused on introducing BOE's leading high-definition TV panel technologies such as BD Cell, ultra large size, premium color image quality, 8K/16K ultra high resolution, and HSR ultra division frequency doubling, leading the high-end TV market.

Figure: Shao Xibin, Senior Vice President of BOE Technology Technology Group Co., Ltd
Du Cong, the head of the consumer electronics and home life industry of Tiktok E-commerce, delivered a keynote speech "New Demand and New Consumption: Innovating Smart to Create a Better Life". He introduced how Tiktok's global interest e-commerce focused on user value and matched good content, good products and good services with Tiktok's 600 million+users' diversified and diversified needs against the backdrop of changes in users' demand for TV and shopping habits, Create new consumption scenarios such as live broadcast and short video in line with user preferences, connect users with commodity content, stimulate consumers' potential demand, effectively promote user transformation, and drive the rapid growth of sales scale of Tiktok e-commerce flat TV category in recent years. In May of this year, Tiktok E-commerce announced that it would upgrade from an e-commerce of interest to a full-fledged e-commerce of interest. The content centric business methodology would be upgraded from "FACT" to "FACT+". The three fields of content field, central field and marketing field would work together to further expand the business position for flat screen TV merchants and bring more new business growth.

Figure: Du Cong, head of Tiktok e-commerce consumer home industry
The seven major awards of the 2022 China Digital Television Festival were solemnly announced
The "China Digital Television Festival" is a recognition project approved by the State Council and registered by the Office of the National Evaluation and Commendation Coordination Group. Organized by the China Electronic Video Industry Association, with the aim of promoting rapid and sustainable development of the television industry, it has been held for thirteen consecutive sessions.
This grand ceremony presents seven major awards: Industrial Ecological Contribution Award, International Leading Enterprise, Successful Brand Award, High end Intelligent Product Award, Smart Life Innovation Product Award, Channel Empowerment Innovation Award, and Excellent User Service Award.
The Successful Brand Award is awarded to brand enterprises with high comprehensive evaluation in China's television industry ecosystem; Internationalized leading enterprises aim to encourage and commend leading enterprises and brands in the upstream and downstream of the television industry chain who enjoy high-quality reputation and good reputation in the field of internationalization. The successful brands and international leading enterprises that have won this grand event are:

Image: Successful Brand Award
The Industrial Ecology Contribution Award aims to encourage and commend enterprises that have made outstanding contributions to the ecological development of China's television industry, especially in areas such as panels, chips, motherboards, whole machine OEM, ultra-high definition content, human-computer interaction, game scene innovation, intellectual property, etc. The enterprises that have won the Industrial Ecology Contribution Award at this grand event are:

Figure: Industrial Ecological Contribution Award